PHOTOGRAPHY BUSINESS COACH for PHOTOGRAPHERS & BRANDS

About

Clients:

Wonderful Machine
Adobe Stock
Hiro
The Richard Avedon Foundation
Richard Avedon
Ellen Graham
Antoine Verglas
Sandbox

Clarify and Connect

I help photographers and brands clarify their unique visual message to grow revenue streams in target markets. 

I work with Wonderful Machine to enable photographers to align their interests and abilities with marketplace opportunities. I focus on coaching and the creative direction of a website edit and design to support business goals. Additionally, I help brands identify and source compelling images that clearly communicate their message to their target audience. Since 2004 I have also produced the advertising, editorial, and art goals of photographer Hiro for clients including Elsa Peretti at Tiffany & Co., Harper's Bazaar, and MFA Boston. 

Drawing on my visual and operational expertise I served as one of the founding image curators for Adobe's 2016 launch into the premium royalty-free image marketplace, tasked to curate contributor images for the global marketplace. 

Other perspective-shaping professional experiences include work with The Richard Avedon Foundation, Richard Avedon, Ellen Graham, Antoine Verglas, and Sandbox Studio. These experiences enabled me to hone my visual communication skills, operations and collaboration abilities, and knowledge of aligning images with an intended market or audience. 

I grew up in Connecticut and graduated from Kenyon College with a history B.A. From there I worked in Boulder, CO as an editor of the new affiliate website of Ski and Skiing magazines. 30-months of mountain sports media later I left to study commercial photography at Brooks Institute in Santa Barbara, CA.

 

I'm horned to have helped the following people reach goals together.

I first met Cameron when he began working with Hiro in 2004 after his tenure with Richard Avedon. During the past 14 years we have worked together on a continuing series of iconic advertising images for Elsa Peretti / Tiffany & Co., and on editorials for the American edition of Harpers’ Bazaar. Cameron’s contributions however, extend far beyond these projects. I have always been impressed by his positive attitude, and having seen first-hand the high quality of his work and his dedication to those he works with, it’s easy to understand how he came to play such a vital role with one of the most important photographers of our time.
— Richard Singh, Styling, Photography, Creative Direction, 2018
In his 18 months with us at Adobe Stock, Cameron brought great enthusiasm, work ethic, collaborative spirit and can-do attitude to a wide array of duties assigned to him.

Working with us during an intense, start-up period, Cameron made material curatorial contributions to the launch and growth of our Premium Collection and also volunteered to manage a host of operational assignments across content ingest, data management and reporting disciplines.

Cameron’s “do whatever it takes” approach and overall positivity were greatly appreciated across our team and brought measurable value to our operation as it got off the ground. Thanks, Cameron!
— Pete Mullen, Adobe Stock, Director of Digital Supply Chain Operations, 2017
I had the pleasure of working alongside Cameron for over a year as curators at Adobe Stock. He’s a great colleague and a pleasure to work with. Especially knowledgeable on technique and workflow - pleasant, cordial and a great person to be on a team with.
— Candace Feit, Adobe Stock, Photographer & Curator, 2017
Cameron Sterling joined The Richard Avedon Foundation in a freelance capacity during an important moment of our iPad App development in 2014-2015. Having worked for Richard Avedon and Hiro, Cameron needed no introduction to us. He quickly integrated with our team who operate at the highest standards that Avedon required of the people he engaged with.

Cameron generously shared his personal knowledge of Richard Avedon’s visual intent coupled with his ability to steer digital production to produce accurate re-uses of Avedon’s images. Following the successful launch of the Foundation’s groundbreaking App, Cameron significantly contributed to the Foundation’s milestone book projects, Dior by Avedon and Avedon/Warhol, in addition to numerous licensing projects.

Richard Avedon would be happy with Cameron’s contributions to his foundation’s projects.
— James Martin, The Richard Avedon Foundation, Executive Director, 2015
When Cameron stops smiling then I know we’re in trouble.
— Hiro, Photographer, 2007
Cameron Sterling began working here as a full time photography assistant at Hiro Studio in early December 2004. He came to us highly recommended from his previous position at Richard Avedon Studio.

In the short time that Cameron has been with us he has adjusted well to his new environment, carrying out his responsibilities easily and is clearly a welcome addition to this studio.

In the field of photography, it is unusual for someone to have the opportunity to work for two masters such as Avedon and Hiro. The fact that Cameron has managed both should be quite telling to you. He is clever, competent, charming, well-mannered and I am extraordinary pleased to have Cameron as part of our busy and exacting team.

I look forward to his continued contributions to the studio.
— Peita Carnevale, Hiro Studio, Studio Manager, 2005
Cameron Sterling worked at The Richard Avedon Studio from November 2003 to October 2004. After an impressive internship, we engaged him as a Staff Photography Assitant. He became a valuable member of our studio team.

Cameron was involved in all aspects of the studio’s working environment. He consistently demonstrated a professional and enthusiastic demeanor with our staff and clients. I believe he will enjoy a most successful future in the field of photography.

He is reliable, honest. I recommend him to you without reservation.
— Norma Stevens, Richard Avedon Studio, Director, 2004
Dear Dean Litschel,

The following is a request that Cameron Sterling be allowed to continue his off-campus study as a full time intern with my studio for his remaining two sessions at Brooks Institute with the intent to make him a full-time assistant upon his graduation.

We believe that Cameron will continue to gain invaluable experience from hands-on assisting responsibilities on my weekly editorial assignments for The New Yorker, advertising campaigns, as well as maintaining archives, assisting with book projects, exhibitions, and the daily duties of a large studio that handles all stages of the photographic process.

We hope that you will allow Cameron to take advantage of this opportunity at no loss to his Brooks requirements by recognizing the educational merits of this experience.

Kind Regards
— Richard Avedon, Photographer, 2004
Cameron has contributed to the efforts of a variety of assignments, from maintaining the daily duties of a large studio to assisting on several photography sittings. Cameron has also succeeded in maximizing the opportunity to learn from our fast paced and diverse environment, as well as campaigns and weekly editorial assignments for The New Yorker.

Besides the work at the studio, he helped to maintain and organize Mr. Avedon’s archives and has also participated in making professional layouts that run in the weekly magazine The New Yorker. He approaches every assignment with diligence and attention to detail.

With his intelligence and enthusiasm Cameron has succeeded at the Richard Avedon Studio.
— Daymion Mardel, Richard Avedon Studio, Studio Manager, 2003