CAMERON STERLING
Visual Identity & Strategy for Business

Visual Strategy​ to Grow Your Businesses​

 

 

Visual Strategy for Businesses

Grow Your Business With A Clear Visual Identity & Strategy

Do you know what images you need to use to engage your ideal client or customer, how to find or make them, and what image mistakes will turn your market away?

Good businesses use a few strategic and compelling images to clearly communicate their brand. Their audience is captivated and their clients are loyal. Are you an entrepreneurial business and not sure how to use or find images to tell your story? Or are you not sure if assigning a photographer to make them is the right move? If so, then you are asking the right questions! After all, a website isn't simply a glorified business card with a list of services and nice pictures. It needs to be a strategic marketing tool that supports your business objectives.

I will help you identify the images you need to sell your service or product, how to get them, and where to use them on your website and social media sites. The result of this is a clearly positioned unique brand that connects with your audience.

I will guide you through a process tailored to your unique brand, services, and market opportunities to clarify your unique visual message. When you do this your audience will engage because they understand what you offer and why it’s of value freeing you up to focus your resources to grow your business.

 

If you,

  • Struggle to find the images you need to effectively connect your message with the audience you are trying to engage

  • Are unclear which images support your brand message -and which images weaken it

  • Wonder how people find amazing on trend images

  • Are unsure how to use your website and social accounts as marketing tools rather than simply a collection of images and information about yourself

  • Need help knowing how to hire the right photographer to make the images you need on budget

  • Need to visually communicate to your clients or customers that the emotional destination your product, services, and people offers is about satisfaction and empathy

"That's me!"

 

What you need most right now is,

  • To know why and where to use images on your site and social media

  • How to find and license images on stock sites

  • How to know if a photographer is the right choice to make your visual message

 

Your struggles tend to be,

  • You don't have a clear understanding of how images communicate

  • You don’t know how to manage digital image files to get accurate image quality, fast load times, and efficient storage use

  • You know you have too few or too many images on your website and you don’t know what images to use

  • Do you know how to talk about your work and expertise with images in the context of a website today

 

This is how we get there,

  • A program tailored to your unique needs

  • 10 personal 1-hour live video sessions over 5 months

  • An initial deep dive assessment of your website

  • Meetings with video and screenshare are recorded and become reference material

  • Meeting Recap Notes

  • A visuals style guide and technical best practices for your brand to use for it’s website and social media.