Photography Strategist for Businesses & Business Coach for Photographers

Visuals Strategist​ for Businesses​



Visuals Strategist for Businesse

Your Guide to the Images You Need to Use, and to Avoid the Ones You Don't.

Are you an entrepreneurial business who knows you need compelling images on your website but you aren’t sure how to use images to clearly communicate your message to your audience, how to find and use stock images or if assigning a photographer to create an image is the right move.

A website isn't simply a glorified business card with a list of services. It needs to be a strategic marketing tool that supports your business objectives.

I will help you identify the images you need to sell your service or product, how to get them, and where to use them on your website and social media sites. The result of this is a clearly positioned unique brand that connects with your audience.

I will guide you through a process tailored to your unique brand, services, and market opportunities to clarify your unique visual message. When you do this your audience will engage because they understand what you offer and why it’s of value freeing you up to focus your resources to grow your business.


If you,

  • You struggle to find the images you need to effectively connect your message with the audience you are trying to engage.

  • You are unclear which images support your brand message -and which images weaken it

  • You wonder how people find amazing on trend images

  • You are unsure how to use your website and social accounts as marketing tools rather than simply a collection of images and information about yourself?

  • You need help knowing how to hire the right photographer to make the images you need on budget

  • You need to visually communicate to your clients or customers that the emotional destination your product, services, and people offers is about satisfaction and empathy.


What you need most right now is,

  • Why and where to use images on your site and social media

  • How to find and license images on stock sites

  • How to know if a photographer is the right choice to make your visual message


Your struggles tend to be,

  • You don't have a clear understanding of how images communicate.

  • You don’t know how to manage digital image files to get accurate image quality, fast load times, and efficient storage use.

  • You know you have too few or too many images on your website and you don’t know what images to use.

  • Do you know how to talk about your work and expertise with images in the context of a website today?


What you get,

  • A program tailored to your unique needs

  • 10 personal 1-hour live video sessions over 5 months

  • Meetings with video and screenshare are recorded and become reference material

  • Meeting Recap Notes

  • An initial deep dive assessment of your website in a 90-minute session designed to identify and solve specific problems, with actionable next steps, to kick off our work together

  • A visuals style guide and technical best practices for your brand to use for it’s website and social media.

  • Technical best practices for using images applied to your unique team.