This is the story about how I become a visual identity and strategy consultant.
Hi, I’m Cameron.
I’m a visual identity and strategy consultant for organizations and a business and marketing coach for photographers. My goal is to help you build a rewarding and profitable business.
With 15+ years of experience working with photographers and the brands who hire them in a range of markets, I understand the unique challenges and opportunities presented to both sides and what your target market needs to see from you to become your next client.
However, it took me time and experience to hone this work into the service it is today.
When I moved to Boulder, Colorado with a history degree from Kenyon College and experience editing every school publication up to this point in my life, I landed a job editing a new website of SKI and SKIING magazines. The job was a dream, but I often woke up wanting to dive further into visual media than mountain lifestyle media allowed. What mattered to me most was working with the professional creative people who inspired me to learn more about their crafts.
So I took a chance to dive deeper into visual media and I moved to Santa Barbara, CA to study commercial photography with the legendary teachers at Brooks Institute. This experience guided and aligned my interests and is a cornerstone of the perspective I bring to my client’s needs.
A few months before my graduation in 2003 Richard Avedon’s studio selected me for an internship. Near the internship’s end Avedon asked me at a staff lunch to work with him full time on his advertising, editorial, book, and fine art projects. A year later Avedon died and through a fortunate connection his colleague Hiro brought me on to his team.
In the following years my role with Hiro’s client work expanded to all areas of the creative process for advertising, editorial, and art projects. I also began to work with other iconic visual people and organizations such as Antoine Verglas, Heinz Kluetmeier, Ellen Graham, Sandbox Studio, and The Richard Avedon Foundation.
In early 2016 opportunity knocked again and I took a contract position to use my visual and operational expertise as one of the founding image curators for Adobe's launch into the premium royalty-free image market. In this role I experienced how stock photography is used by brands and how photographers can both benefit and be outmatched by market forces.
After my contract at Adobe ended in 2017 I reflected on my vantage point of understanding both the users and creators of images. At this moment all of my unique and deep experiences, when connected, became applicable to both the organizations who need images and the photographers who make them. Photographers and small business owners began to ask me to help them with their market positioning. Then Wonderful Machine asked me to advise their network of photographers.
This is how I became uniquely equipped to help people find, choose, and make images to show their brand story and connect effectively with their ideal market. To further benefit my clients I enlisted the guidance of a business coach myself to better articulate my vision and refine my process.
Photographers are often challenged by knowing their work too intimately and not knowing who their highest value clients are or how to reach them. Small to mid size organizations often have trouble knowing how to find, buy, and use images that effectively connect with their target audience.