Image & Content Strategy for Photographers
Build and grow your photography business.
Who do you serve? Why does your work matter?
These are two of the most important messages I help your photography business convey to its ideal market. With this in place the following can shine.
Brand identity and market alignment
Website content strategy
Portfolio assessment and market alignment
Collaborate with website and graphic designers to elevate your content and audience experience
A writing development process that helps your audience understand that your offering is what they need
Every photography business has its operational strengths and shortfalls. I help elevate the image and content strategy that your market needs to see from you in order for them to opt-in to your offer that solves their problem.
An established photographer who is looking to grow in the marketplace you are working in
Trying to position yourself as the best choice for your clients
Frequently out bid by lower priced photographers
Struggling to create or edit the images you need to effectively connect your message with the audience you are trying to engage
Having trouble understanding your sunk costs and the different market opportunities available to you
Unsure how to use your website as marketing tool rather than simply a collection of images and information about yourself
What you need most right now
To increase your demand in your market
A process to build your business and brand around your ideal revenue streams
A visual brand narrative that immediately resonates with your ideal client
A website that is not simply a portfolio, but a marketing tool that engages potential clients
Clarity around the markets you serve, the messages you say, and the contexts you do this in.
Your struggles tend to be,
Your website is a retrospective exhibition rather than the marketing tool it should be so clients quickly understand they need you.
You are an established photographer who is competing on price, frequently out-bid by lower priced photographers.
You position yourself as a generalist when your high-end ideal clients are looking for a specialist.
You are unsure how to talk about your work and expertise within the context of a website.
Your business model isn’t connecting with clients.
You have trouble understanding the market opportunities available to you and messaging what you offer in competitive markets.
This is how we get there,
A process tailored to your unique needs
Personal live video sessions with screen share
A deep dive assessment and edit of your website, social sites, and marketing materials
Worksheets to draw out your best words
Meeting recap notes and session recordings if needed
A marketing plan