Image & Content Strategy for Organizations
A clear image and content strategy will grow your business.
Who do you serve? Why does your offering matter?
These are two of the most important messages I help your organization convey to its ideal market. From here the following items can shine.
Brand identity and market alignment
Website and overall content strategy
Image sourcing for purpose driven images with the licensing rights that suit your needs
Image editing for the content you already have
Identify the right photographers for the high impact images your content strategy needs
Collaborate with website and graphic designers to elevate your content and audience experience
Digital asset management best practices that work for your businesses
A writing development process that helps your audience understand that your offering is what they need
Every organization has its operational strengths and shortfalls. I help elevate the image and content strategy that your market needs to see in order for them to opt-in to your offer that solves their problem.
Struggle to find the images you need to effectively connect your message with the audience you are trying to engage
Are unclear which images support your brand message -and which images weaken it
Wonder how people find amazing on trend images
Are unsure how to use your website and social accounts as marketing tools rather than simply a collection of images and information about yourself
Need help knowing how to hire the right photographer to make the images you need on budget
Need to visually communicate to your clients or customers that the emotional destination your product, services, and people offers is about satisfaction and empathy.
What you need most right now is,
To know what, why, and where to use images on your site, social media, newsletters, pdf’s, and posts
How to find and license images on stock sites
How to find and know if a photographer is the right choice to make your visual message
Your struggles tend to be,
You don't have a clear understanding of how images communicate.
You don’t know how to manage digital image files to get accurate image quality, fast load times, and efficient storage use.
You don’t know what images to use.
You don’t fully grasp how images work to inform and guide your audience through your site?
This is how we get there,
A process tailored to your organization’s unique needs and market
Personal live video sessions with screen share
Onsite meetings if needed
A deep dive assessment of your website, social sites, and marketing materials
Meeting recap notes and session recordings if needed
Market focused marketing