Services for Organizations & Photographers
Your business has a unique visual identity, audience, and customer experience. I can help you clearly show it so that your ideal audience knows who you are, what you do, why it matters, and how to buy and use it.
Image & Content Strategy for Organizations
A clear visual identity and content strategy will grow your business and enhance your audience’s experience.
Do you know what images you need to use for your ideal client or customer to engage, how to find or make them, and what image mistakes will turn your market away?
Businesses need to images strategically and congruently to clearly communicate their brand, inspire action, and to matter to a community. Do you know how to find and use images that shows why you are relevant to your ideal market? Are you unsure if assigning a photographer to make them is the right move? If so, then you are asking the right questions! After all, a website isn't simply a business card with a list of services and pictures you like. It needs to be a strategic marketing tool that connects with your ideal market and supports your business objectives.
I will help you identify the images you need to sell your service or product, how to get them, and where to use them on your website, social sites, newsletters, call to action posts, and pdfs. The result of this is a clearly positioned brand that informs, guides, and engages your audience. They will understand what you offer and why it’s of value.
Image & Content Strategy for Photographers
Build and grow your photography business.
Are you a professional photographer looking to better position yourself uniquely in the marketplace to get more high-quality clients? Do high paying jobs seem a struggle to find? You’re realizing that you need to take a more proactive approach to building a sustainable photography business that adapts to market shifts and client trends.
But you aren’t sure how to reach your goals - or if your goals are aligned with your true market potential.
If any or all of these questions sound familiar, let’s talk!
I will guide you through a process tailored to your unique interests, abilities, and market opportunities to clarify your visual and written message. When your visual and written message are working together with a clear content strategy your target audience will engage because they understand what you offer and why it’s of value. They will immediately see your brand narrative, be captivated by it and want to know more.
Speaking & Workshops
I offer engaging and informative image and content strategy sessions tailored to your group’s goals.
Is your group being seen and understood by your target audience effectively?
Does your team use imagery to effectively tell the story your audience needs to see to do business with you?
I explain the visual messaging story your group needs to show your audience, how to do this, and why it matters.
My talks and workshops can be tailored to students of all levels in educational settings.