The Richard Avedon Foundation App

Prelaunch to Launch Photography Selection and Operations


In 2014,

I worked with The Richard Avedon Foundation and Potion Design to produce an app for iPads that explores Avedon’s work, process, and history. The app also explains the different types of photographic prints in the archive and offers a visual history of his exhibitions.

My role was to select images and materials from his archive for the app that showed his life’s work and story. I also ensured the visual quality of images remained accurate to Avedon’s original intent.